What is AI commentary?

AI Commentary is a new feature that automatically adds spoken commentary to videos of every shot, by every player, on every hole. Over the course of the tournament, it will narrate the golf action in more than 20,000 videos that are accessible through the My Group feature on the Masters app. It is designed to enhance the user experience.

How can AI improve the Masters app?

For years IBM has been using cutting-edge AI to improve the digital experiences found in the Masters app. We taught an AI model to analyze Masters video and produce highlight reels for every player, minutes after their round is complete. We built models that generate scoring predictions for every player on every hole.

What is the IBM Masters campaign?

In addition to the Masters, the campaign is inspired by IBM's work with a range of clients across sustainability, supply chain, and data analytics and security, demonstrating how IBM is helping organizations drive innovation, transformation, and enhanced customer experiences.

Is AI-generated commentary coming to Augusta National?

The answer: AI-generated commentary has teed off at Augusta National. Released in association with IBM, the feature will automatically add spoken commentary to more than 20,000 video clips across the duration of the major, according to a press release.